Buy pressure for NFTs is at an all time low. Fair. Broken catalysts. Airdrops alone won’t generate lasting demand. Headlines won’t move the needle. Market has matured. Projects tying real revenue generating products to tokens, to build sustainable buy pressure. That might work Some flywheel models have already been proposed by top NFT brands like BAYC → Otherside → APE Azuki → Anime​.com → ANIME If these product-driven brands perform well, I can picture the success extending to the NFT layer, forming a real value flywheel. That said, without a big wave of new organic participants, speculative demand alone won’t return anytime soon. But, people will continue to use products, and the revenue from those can generate a sustainable buy pressure again for NFTs. The differentiator in the next cycle will be real products with real markets each with its own USP and revenue model, and how well they are tied to their Web3 ecosystem. Tying that revenue back to NFTs will eventually become a core strategy. Expect new projects to launch around this product - token - NFT synergy. This doesn’t apply to core art projects, but yea I can see this as a standard for brands that are continuing to build on their NFT IP. I remain bullish on NFTs as digital identities and product centric IPs. 2026 will be the year of the Product Meta.